A large marketing and promotion program designed to create the most favourable business-to-business environment among exhibitors and key decision makers of the health industry in both the Euro-Mediterranean and African areas.
A media plan and various promotional actions at both a national and international scale are expected for that purpose, based on:
A television and newspaper campaign.
A newsletter aimed at sector professionals.
A direct marketing campaign aimed at Tunisian and foreign professionals targets.
A publicity campaign on magazines and national, regional and international specialized Internet sites.
A creation and promotion of a website dedicated to the event.